From the battlefield to the boardroom, here are our favourite famous strategy quotes.

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”
― Sun Tzu

“The essence of strategy is choosing what not to do. ”
― Michael E. Porter

“However beautiful the strategy, you should occasionally look at the results.”
― Winston Churchill

“The best CEOs I know are teachers, and at the core of what they teach is strategy.”
― Michael Porter

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
― Peter Drucker

“The purpose of a business is to create a customer.”
― Peter Drucker

“Sound strategy starts with having the right goal.”
― Michael Porter

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
― Sun Tzu

“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”
― John Romero

“What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desire results? The answer to this you can call strategy.”
― William E. Rothschild

“There is nothing so useless as doing efficiently that which should not be done at all.”
― Peter Drucker

“What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors.”
― Kenichi Ohmae

“The real challenge in crafting strategy lies in detecting subtle discontinuities that may undermine a business in the future. And for that there is no technique, no program, just a sharp mind in touch with the situation.”
― Henry Mintzberg

“In McKinsey’s world, all of life is one of two things: strategy or organization.”
― Tom Peters

“Strategy is not the consequence of planning, but the opposite: its starting point.”
― Henry Mintzberg

“If you can’t describe your strategy in twenty minutes, simply and in plain language, you haven’t got a plan. ‘But,’ people may say, ‘I’ve got a complex strategy. It can’t be reduced to a page.’ That’s nonsense. That’s not a complex strategy. It’s a complex thought about the strategy.”
― Larry Bossidy,

“The expert in battle seeks his victory from strategic advantage and does not demand it from his men.”
― Sun Tzu

“The company without a strategy is willing to try anything.”
― Michael Porter

“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”
― Jack Welch

“Strategy formulation, then, is an ongoing requirement of good management. It is, to quote Michael Porter, ‘a process of perceiving new positions that woo customers from established positions or draw new customers into the market.’ This is a process you must permanently embed in your organization.”
― Harvard Business Review Blog Network

“What’s the use of running if you are not on the right road.”
― German proverb

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